## 2026-04 短影音帶貨分析報告
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### 1. 促銷日表現評估
本月三個促銷日中，4/4（4/4節） 表現最強：買家42人、千次交易額$1,226，客單$281，明顯優於非促銷日均值（買家約23人、千次交易額約$510），屬超預期。4/18 買家44人雖為全月最高，但千次交易額僅$860，客單$258尚可，整體達標但未能拉高客單，屬符合預期。4/25 最弱：買家31人、千次交易額$495，低於非促銷日均值，促銷效益幾乎未顯現，值得檢討當日素材或活動力道。
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### 2. 非促銷日的真實異常
4/12 客單價異常飆升至$375，觀看數僅9,652屬中低量，卻創下高客單，顯示該日流量精準或有特定高價品熱銷，值得追查是哪支影片或商品帶動。4/24 客單$400為全月最高，同屬非促銷日，且加購率0.77%屬正常，暗示有高單價品項自然成交，建議確認來源複製。4/10 加購率跌至0.50%、千次交易額僅$265，為非促銷日中最差，緊接4/8–4/9高觀看後的明顯疲軟，疑似病毒流量湧入後留存差。
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### 3. 本月流量品質判斷
4月中旬後觀看數持續攀升（4/14–4/22 多日破萬五甚至突破兩萬），但千次交易額卻同步下滑至$200–$400低谷，呈現流量與成交的明顯背離。這代表中後段獲得的流量屬「泛娛樂型」，觀眾留存但購買意圖低，影片引流精準度下降。月初與月尾（4/1、4/29）反而觀看中等但千次交易額較高，顯
| 日期 | 觀看 | 加購 | 加購率% | 買家 | 成交率% | 客單價 | 千次交易額 |
|---|---|---|---|---|---|---|---|
| 2026-04-30 | 9,746 | 85 | 0.9% | 18 | 0.3% | $298 | $551 |
| 2026-04-29 | 8,617 | 99 | 1.1% | 31 | 0.6% | $261 | $971 |
| 2026-04-28 | 8,392 | 69 | 0.8% | 23 | 0.4% | $274 | $783 |
| 2026-04-27 | 11,408 | 93 | 0.8% | 32 | 0.5% | $245 | $729 |
| 2026-04-26 | 11,802 | 112 | 0.9% | 18 | 0.2% | $208 | $317 |
| 2026-04-25 | 15,048 | 124 | 0.8% | 31 | 0.3% | $233 | $495 |
| 2026-04-24 | 15,894 | 122 | 0.8% | 16 | 0.2% | $400 | $402 |
| 2026-04-23 | 18,972 | 122 | 0.6% | 23 | 0.2% | $164 | $199 |
| 2026-04-22 | 21,499 | 140 | 0.7% | 30 | 0.2% | $201 | $280 |
| 2026-04-21 | 13,881 | 92 | 0.7% | 21 | 0.2% | $229 | $379 |
| 2026-04-20 | 11,395 | 90 | 0.8% | 14 | 0.2% | $215 | $264 |
| 2026-04-19 | 15,387 | 122 | 0.8% | 21 | 0.2% | $207 | $283 |
| 2026-04-18 | 13,506 | 112 | 0.8% | 44 | 0.5% | $258 | $860 |
| 2026-04-17 | 13,647 | 95 | 0.7% | 24 | 0.3% | $218 | $384 |
| 2026-04-16 | 13,066 | 109 | 0.8% | 20 | 0.2% | $215 | $329 |
| 2026-04-15 | 17,473 | 171 | 1.0% | 32 | 0.3% | $193 | $354 |
| 2026-04-14 | 16,254 | 168 | 1.0% | 30 | 0.3% | $286 | $598 |
| 2026-04-13 | 9,232 | 90 | 1.0% | 22 | 0.4% | $274 | $652 |
| 2026-04-12 | 9,652 | 101 | 1.1% | 18 | 0.3% | $375 | $737 |
| 2026-04-11 | 10,711 | 94 | 0.9% | 19 | 0.3% | $198 | $369 |
| 2026-04-10 | 10,834 | 54 | 0.5% | 14 | 0.2% | $205 | $265 |
| 2026-04-09 | 14,204 | 90 | 0.6% | 20 | 0.2% | $241 | $340 |
| 2026-04-08 | 15,674 | 94 | 0.6% | 30 | 0.3% | $273 | $557 |
| 2026-04-07 | 10,809 | 68 | 0.6% | 29 | 0.5% | $300 | $860 |
| 2026-04-06 | 10,521 | 89 | 0.8% | 19 | 0.3% | $275 | $497 |
| 2026-04-05 | 8,709 | 98 | 1.1% | 20 | 0.3% | $254 | $584 |
| 2026-04-04 | 9,867 | 93 | 0.9% | 42 | 0.6% | $281 | $1226 |
| 2026-04-03 | 8,772 | 84 | 1.0% | 25 | 0.5% | $214 | $634 |
| 2026-04-02 | 0 | 0 | 0.0% | 0 | 0.0% | $0 | $0 |
| 2026-04-01 | 8,574 | 113 | 1.3% | 27 | 0.5% | $255 | $804 |