📈 每日趨勢圖
## 2026-05 短影音帶貨分析報告
非促銷日基準（排除促銷日及5/29）：平均觀看≈11,200、平均買家≈21、平均千次交易額≈$447
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### 1. 促銷日表現評估
5/5（5.5節） 千次交易額達 $1,162，為全月最高，買家33人顯著高於均值，促銷槓桿效應完整發揮，屬超預期表現。5/18（18日促銷） 買家36人為次高，但客單僅$158、千次交易額$506，低於非促銷日均值$447不多，考量觀看數正常，轉化效率偏弱，略低於預期。5/25（25日促銷） 買家30人、千次交易額$657，表現中規中矩，符合促銷基本水準。
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### 2. 非促銷日的真實異常
5/17（觀看15,800，千次交易額$202） 為全月最高觀看日，但買家僅17人、千次交易額墊底，流量品質極差，疑似演算法推送至非目標受眾。5/28（千次交易額$166） 買家僅13人為非促銷日最低，且客單$142偏低，單日整體效益不明原因萎縮，值得追查當日影片內容或商品庫存狀況。5/31（客單$389） 為全月非促銷日最高客單，帶動千次交易額衝至$952，正向異常，需釐清是否特定高價商品被帶起，可複製策略。
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### 3. 本月流量品質判斷
本月觀看數與千次交易額呈負相關，高觀看日（5/8、5/17、5/15）幾乎全部對應低千次交易額（$202～$282），顯示大流量來源並非精準受眾。中低觀看日（5/4、5/10、5/31）反而千次交易額表現優異，說明精準度比規模更重要，目前投
| 日期 | 觀看 | 加購 | 加購率% | 買家 | 成交率% | 客單價 | 千次交易額 |
|---|---|---|---|---|---|---|---|
| 2026-05-31 | 8,579 | 76 | 0.9% | 21 | 0.4% | $389 | $952 |
| 2026-05-30 | 8,939 | 87 | 1.0% | 16 | 0.3% | $201 | $360 |
| 2026-05-29 | 0 | 0 | 0.0% | 0 | 0.0% | $0 | $0 |
| 2026-05-28 | 11,097 | 90 | 0.8% | 13 | 0.2% | $142 | $166 |
| 2026-05-27 | 12,013 | 71 | 0.6% | 29 | 0.4% | $172 | $430 |
| 2026-05-26 | 14,485 | 93 | 0.6% | 26 | 0.3% | $212 | $396 |
| 2026-05-25 | 9,650 | 91 | 0.9% | 30 | 0.5% | $211 | $657 |
| 2026-05-24 | 14,151 | 139 | 1.0% | 30 | 0.4% | $192 | $421 |
| 2026-05-23 | 10,841 | 117 | 1.1% | 27 | 0.4% | $285 | $709 |
| 2026-05-22 | 12,423 | 91 | 0.7% | 19 | 0.3% | $173 | $265 |
| 2026-05-21 | 14,558 | 83 | 0.6% | 14 | 0.1% | $236 | $227 |
| 2026-05-20 | 10,866 | 75 | 0.7% | 22 | 0.3% | $198 | $419 |
| 2026-05-19 | 12,584 | 102 | 0.8% | 19 | 0.2% | $145 | $219 |
| 2026-05-18 | 11,852 | 71 | 0.6% | 36 | 0.5% | $158 | $506 |
| 2026-05-17 | 15,800 | 110 | 0.7% | 17 | 0.2% | $188 | $202 |
| 2026-05-16 | 11,075 | 69 | 0.6% | 23 | 0.3% | $204 | $461 |
| 2026-05-15 | 13,064 | 99 | 0.8% | 24 | 0.3% | $132 | $263 |
| 2026-05-14 | 11,548 | 112 | 1.0% | 27 | 0.4% | $251 | $608 |
| 2026-05-13 | 11,792 | 112 | 0.9% | 31 | 0.4% | $245 | $665 |
| 2026-05-12 | 10,386 | 78 | 0.8% | 14 | 0.2% | $176 | $289 |
| 2026-05-11 | 7,971 | 47 | 0.6% | 19 | 0.4% | $247 | $588 |
| 2026-05-10 | 6,154 | 59 | 1.0% | 25 | 0.7% | $248 | $1048 |
| 2026-05-09 | 13,048 | 101 | 0.8% | 25 | 0.3% | $203 | $389 |
| 2026-05-08 | 13,556 | 78 | 0.6% | 19 | 0.2% | $191 | $282 |
| 2026-05-07 | 8,898 | 61 | 0.7% | 14 | 0.3% | $398 | $671 |
| 2026-05-06 | 9,262 | 76 | 0.8% | 32 | 0.5% | $250 | $892 |
| 2026-05-05 | 7,942 | 63 | 0.8% | 33 | 0.7% | $256 | $1162 |
| 2026-05-04 | 7,031 | 67 | 0.9% | 18 | 0.4% | $236 | $604 |
| 2026-05-03 | 9,089 | 63 | 0.7% | 19 | 0.3% | $262 | $606 |
| 2026-05-02 | 9,771 | 65 | 0.7% | 23 | 0.3% | $206 | $527 |
| 2026-05-01 | 11,131 | 58 | 0.5% | 17 | 0.2% | $229 | $350 |